CLM Advisors Forms Partnership with Fretzin, Inc. to Help Attorneys Generate New Business

Lake Geneva, WI — CLM Advisors announces a new partnership with Steve Fretzin, founder of Fretzin, Inc. and Origination Station – two businesses that focus exclusively on helping attorneys obtain tangible results from their business development efforts.

“We know very well how competitive the landscape is for attorneys,” says Taylor Smith, President of CLM Advisors. “The solutions we offer to law firms within the P&C defense arena today are essentially data-driven in nature. These include:

  • Identifying potential clients and decision-makers in specific jurisdictions;

  • An Insurance Claims Intensive Workshop to help attorneys better understand their clients; and

  • Message validation and market surveys to help firms communicate their value proposition more effectively.

“Steve’s focus compliments our offering perfectly,” says Taylor Smith. “Where our work provides important data and information, Steve’s work addresses the human side of business generation. He improves core business development skills at the attorney level, enabling capabilities that are simply not taught in law school. His methodology of ‘Sale-Free Selling’ helps firms to develop and maintain successful business development cultures, while his E-Learning platform, Origination Station, provides an interactive and customized approach to business development coaching and training.”

More information about Steve’s businesses can be found at As part of the partnership, Fretzin will offer preferred pricing to attorneys and firms who are introduced by CLM Advisors.

About CLM Advisors
CLM Advisors is the consulting and advisory arm of the Claims and Litigation Management (CLM) Alliance, an organization of more than 45,000 members and fellows focused on promoting and furthering the highest standards of claims and litigation management. CLM Advisors works with claim and legal executives, law firms, and vendors to improve their businesses. The organization provides its services in three primary areas:  advisory and consulting, market intelligence, and talent acquisition. More information about CLM Advisors can be found at

#Contact: Taylor Smith | President, CLM Advisors | 224.212.0134 |